SEO Uzmanı 8

Arama motoru optimizasyonu, web sitelerini kontrol motorlarının henüz keyif bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde kontrol motorlarının kriterlerine isabetli hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin kontrol motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Arama motorları kontrol sonuçlarının suistimal edilmemesi için bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azcaından nelerin bünyelmayacağı konusunda vukuf vermektedir. İnternetin günlük yaşamda ve hesaplı anlamda gücünün artması neticesinde hızla yaygınlaşmaya temellamıştır. Sayısal pazarlamanın bir madun koludur.

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